Portfolio >  Unity Data Platform

1/ About the Project

Unity Data Platform is a massive data aggregator and GUI based query application.

It gathers disparate data from internal and external sources, does advanced analysis, augments, cleans, and standardizes your data, and then rewrites it into logical tables so that you can consume it.

UDP provides a highly customizable platform and framework to meet the most specific business needs.
(Organisation Data Warehouse Cloud)

Unity Data Platform Admin Console, June 2021

My Role

Started: May 2020 - June 2021


This project was started from inception and was delivered in quarterly phases, meeting all deadlines. In June 2021 this project was merged within Oracle marketing teams for their usage. 


I was the Lead User Experience Designer contributor from inception till transition.





User Journey Map

Initially, this product was positioned as an internal tool for the Organisation System Administrators and Instant Administrators to use the Admin Console interface to create complex queries and create rules for their customer's tables and export the data to view the desired filtered results.

Example AT&T Use Case: The system administrators will be ingesting thousands of tables from their customer tenancy and the Unity data Platform will analyse, augment, clean and then rewrite it into logical tables, by using the platform engines. Further, these can be used to give predicted results about end-users using the business services, in terms of Customer Churn, Customer Sentiments, Customer Data.

The System Administrator will speed up their work by 70%, working on the user interface console by creating complex JSON queries and rules.

User Journey Map  or To Be Scenario flow with User Roles

User Journey Map  or To Be Scenario flow with User Roles, April 2021

Personas

User persona roles, for the three critical phases of the application.

Power Users / API Developers

Marketing 360 Client Administrator

Organisation System Administrator

Customer Instance Administrator

2/ Business Requirments

Phase 1

Phase 2

In any customer tenancy, the system administrator needed a user interface solution, to navigate between different JSON tables, and build rules for design engines to support complex queries results. 

The tables and the columns were all written in complex JSON queries and a required user interface will ease the workload by 70% for the basic system administrator to complete the task at hand.

Understanding the existing API based tool with tables and columns in JSON. (Left to Right)

The design journey started with understanding the complex JSON tool and how the mapping works with the metadata of the Master table IDs and Source tables IDs. 

3/ Designing Information Architecture

Creating an Information Architecture for a Query Builder Platform aimed at boosting administrator efficiency by 70%. This entails refining the user interface console to facilitate the streamlined creation of complex JSON queries and rules. The objective is to enhance the platform's usability, enabling administrators to perform tasks more swiftly and effectively.

Portfolio >  Unity Data Platform