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Principal Product Designer · Bangalore, India

Sandeep
Virmani

Full-stack Principal Product Designer with 15+ years embedded in Engineering, Product, and cross-functional teams — translating complex enterprise systems into validated, scalable experiences that change how thousands of people work.

OpenText Palo Alto Networks Oracle IBM Novell
Cross-functional team at OpenHorizons EMEA Summit, Budapest
EMEA Summit · Budapest
Cross-functional team at Palo Alto Networks
Collaboration · Palo Alto Networks
On-site customer visit at Novell
Customer connect · Novell
My process on every project —
structured, repeatable, always research-first.

Before I open Figma, I understand the domain. Before I propose a direction, I've spoken to the people who live inside the problem. Every project below follows this agenda — from brief to validated outcome.

1
Project Brief & Context
The assignment, business case, technical constraints, and the design opportunity I'm being asked to unlock.
4
Ideation
Information architecture, interaction patterns, design principles — the structure before the pixels.
2
Discovery & Research
Contextual inquiry on-site, user interviews, CSAT data, competitive benchmarking — what people actually do, not what they say they do.
5
Design & Iteration
v1 to v4+ evolution, design system integration, before/after comparisons — decisions made visible.
3
Define
Persona synthesis, user journey mapping, key insights — turning raw research into a problem worth solving.
6
North Star Vision
Hi-fi at full prototype fidelity — the design I'd stake my name on, tested and ready for stakeholder alignment.
7
Decisions & Impact
Three decisions I would defend, phased delivery plan, and the business metrics that tell me the design worked.

Each case study below shows this agenda applied to a real enterprise brief. The research panels are windows into steps 2 & 3 — the thinking before the design.

83/100
System Usability Score
ILM Policy Builder · OpenText
+63
Net Promoter Score
ILM Policy Builder · OpenText
150%
Increase in credit consumption
Prisma Cloud · Palo Alto Networks
57%
Reduction in screens
Prisma Cloud · Palo Alto Networks
8×
Customer sentiment improvement
Prisma Cloud · Palo Alto Networks
3+
Platforms · iOS, Android & Web
Oracle Live Experience · Oracle
4
Enterprise personas · Redwood DS
Oracle Unity CDP · Oracle
Selected Work

Enterprise UX that moves the needle

15+ years embedded in Engineering, Product Management, and cross-functional teams across enterprise security, cloud, and data platforms — owning the full arc from research and interaction design to design systems and AI-integrated practice.

OpenText · 2024–2026
50+
UX improvements
validated with customers

ILM Policy Builder

Transformed complex XML-based policy authoring into a visual canvas — researched with 5 enterprise customers across healthcare, government, and utilities. Validated live at OpenText World 2025 with zero critical issues.

The existing Policy Builder required deep XML expertise and consulting support. Administrators struggled with fragmented modal workflows and no direct editing. Research with 15+ in-depth interviews surfaced 50+ actionable UX improvements — leading to a drag-and-drop canvas that reduced reliance on specialists without losing power for advanced users.

Interaction Design Contextual Inquiry Usability Testing IAM / ILM
View case study
ILM Policy Builder visual canvas
OpenText · 2024–2026
$300M
market opportunity
identified vs. ExtraHop

NDR Anomalies & Rules Dashboard

Strategic response to a $300M competitive gap — led research, product strategy, and design to reposition OpenText's security portfolio against ExtraHop with a multi-variable anomaly detection platform.

Benchmarked 5 NDR competitors. While others competed on visualisation, analyst research revealed speed and clarity were the real differentiators. Designed two purpose-built interfaces: a 15-min reactive triage view and a 24-hour proactive investigation mode — with multi-variable ML detection no single-variable competitor offered.

Security UX Competitive Strategy Dual-Interface Design MITRE ATT&CK
View full case study
NDR Anomalies Dashboard hi-fi
Palo Alto Networks · 2023–2024
150%
credit consumption
growth in 6 weeks

Prisma Cloud Onboarding

Unified fragmented multi-cloud onboarding across AWS, Azure, and GCP into a single 3-step flow — 57% fewer screens, 8× customer sentiment improvement, 150% credit consumption growth within 6 weeks of launch.

Research across 4 personas — Cloud Security Engineers, IT Operations, Super Admins, and System Administrators — revealed per-cloud fragmentation as the core activation blocker. Competitive benchmark against Wiz defined the new standard. The unified flow directly drove measurable revenue impact within weeks.

Cloud Security 4-Persona Research Workflow Redesign Revenue Impact
View case study
Prisma Cloud unified onboarding interface
Oracle · 2019–2021
70%
faster admin workflows
via visual interface

Oracle Unity Data Platform

Transformed the legacy MCPS-Manager JSON tool into a visual Admin Console — system administrators now create job configurations, ingest data, and manage schemas 70% faster with zero JSON required.

Admins previously had to manually parse and manipulate raw JSON files to configure data ingestion. A 6-phase redesign within Oracle's Redwood Design System replaced this with a fully visual interface — enabling self-service for System Administrators without requiring data architects to write code.

Enterprise CDP Redwood DS Admin UX Zero-Code Design
View case study
Oracle Unity Customer Data Platform interface
Oracle · 2019–2021
90%+
CSAT on SMS-to-
Screenshare workflows

Oracle Live Experience

Designed a context-first customer engagement platform — progressive escalation, real-time annotations, and intelligent routing across iOS, Android, and Web. Reduced support costs while dramatically improving CSAT.

Customer support was fragmented across disconnected channels — associates lacked real-time visibility and customers had to repeat context across every handoff. The new platform combined SMS-to-Screenshare escalation with live annotations, cutting AHT by 60–90 seconds per call and reducing follow-up tickets by 15–20%.

Mobile UX Context-First Design Cross-Platform Support Efficiency
View case study
Oracle Live Experience platform design
Novell / Micro Focus · 2010–2018
ZENworks Service Desk & App Store
Endpoint Mgmt Contextual Inquiry UEM
Workshop · 2023
Design Thinking Workshop
Design Thinking Facilitation
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About

Design direction,
not just design craft

I'm a full-stack Principal Designer with 15+ years embedded in Engineering, Product Management, and cross-functional teams across enterprise security, cloud, and data platforms. I translate complex systems into validated, scalable experiences — owning the full arc from user research and interaction design through to design systems and AI-integrated team practice.

I take on the hardest problems — where the domain is genuinely complex, users are experts under pressure, and getting the interaction wrong costs real money or real time. I've done on-site contextual inquiry with healthcare systems, government transportation agencies, and Fortune 500 enterprises across three continents.

I take AI in design practice seriously — not as a shortcut, but as a shift in how design teams think and work. I've facilitated Tree of Thoughts prompting workshops and Figma Make adoption programmes, moving teams from scepticism to fluency.

Skills
Interaction Design · Design Strategy
UX Research · Contextual Inquiry
Usability Testing · Journey Mapping
Design Systems · AI-Integrated UX
Figma · Figma Make · FigJam · Claude AI
Domains
Enterprise Security · IAM · XDR · NDR
Cloud Platforms · Endpoint Management
Mobile · SaaS · B2B Enterprise
Education
BA English Literature · Delhi University
Diploma, Commercial Arts · IIFT Delhi
Certified Usability Analyst · HFI
Recognition
National Geographic Photography Award — First Prize, "Windows in Asia"

Career

25 years of craft

Graphic & Visual Design
UX & Product Design
2000 2010 2018 2021 2024 2026
GE Capital
Progress
Novell / Micro Focus
IBM
Oracle
Palo Alto
OpenText
OpenText India
Feb 2024 – Mar 2026
Principal UX Designer
  • Sole designer on ILM Policy Builder — reimagined XML-based policy authoring as a visual canvas. Validated at OTW2025 Nashville: SUS 83, NPS +63, zero critical issues.
  • Led XDR research, redesigned NDR Anomalies Dashboard, and built AI fluency across 6 cross-functional teams via Tree of Thoughts workshops.
Palo Alto Networks
2021 – 2024
Principal UX Designer
  • Redesigned Prisma Cloud multi-cloud onboarding — 57% fewer screens, 60% fewer clicks. Validated with Informatica, Unacademy, Nvidia.
  • Drove 150% credit uplift, 8× sentiment improvement within 6 weeks of launch. Grew agentless feature adoption by 120%.
Oracle India
2019 – 2021
Principal UX Designer
  • Led design for Oracle Live Experience (iOS, Android, Web) for MediaMarkt and Garmin — hybrid designer-PM across distributed global teams.
  • Designed Oracle Unity Data Platform — 4 personas, transformation interfaces with live preview. Integrated into Oracle Redwood Design System.
IBM India
2018 – 2019
Senior UX Designer
  • Mapped IBM Cloud Private installation journey end-to-end. Designed Installation Expedite concept — guided GUI replacing CLI-heavy workflows with auto-synced prerequisites.
Novell / Micro Focus
2010 – 2018
UX Design Specialist
  • Led next-gen redesign of Micro Focus Service Desk — search-first portal with App Store for ZENworks bundle requests. Directed UX for FILR, iPrint, and endpoint workflows.
  • On-site contextual inquiry with Trinity Health, CalTrans, City of Fresno (67,000+ devices) and internationally — Budapest, Amsterdam.
Deloitte · Progress Software · GE Capital
2000 – 2010
Graphic & Visual Designer
  • Progressed from Associate Graphic Designer to Assistant Manager across GE Capital, Progress Software, and Deloitte — building expertise in eLearning, technical illustration, and visual design for global clients.
  • Created interactive WBT/CBT eLearning, Flash animations, and illustrations for global GE clients. Art directed communications for Deloitte's Global Learning Insourcing division.
  • GE Capital Zero Defect Champion, Star of the Month, and Team of the Month awards.

Let's work together

Open to Principal Product Designer roles, advisory engagements, and consulting opportunities — in India and internationally.